Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Program in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.
Marketing is organised by the School of Business and comprises a total of 120 ECTS credits. The two-year programme consists of:
* Program studies (84 ECTS), includes Master’s Thesis (30 ECTS)
* Minor studies (24 ECTS)
* Elective studies (12 ECTS)
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