The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training.
* Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing.
* Acquire marketing research and analytics, statistics, forecasting, and modeling skills required to tackle real world marketing challenges in the era of Big Data.
* Learn up-to-date, cutting-edge digital marketing and new media marketing practices through a set of digital marketing and social media courses.
* Demonstrate competency through the culminating experience in which students work with local businesses and industry leaders to identify marketing opportunities and develop analytical solutions.
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