Know more about the most successful techniques of digital marketing with the Master in Digital Marketing of ESIC

The programme trains for Digital Marketing Management ensuring strategic vision, comprehensive management of data driven processes of organisations, decision making based on the financial impact of business, and a complete review of digital marketing disciplines organised along the sales funnel ensuring customer centric vision. The aim is to increase professional competitiveness in international environments through practical training with a special focus on digital projects covering critical areas such as digital positioning, technology-supported data management, strategic use of social networks and ecommerce towards omni-channelling. As this is an area of development in continuous evolution, we ensure that the programme introduces competencies that strengthen the main management skills needed to compete in a highly demanding international scenario.