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IE University

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IE Business School

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Master in Digital Marketing & Analytics
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Madrid Spain

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11 months Duration

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€ 34,000 Tuition

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Full time Format

Other available programs from IE Business School

About the Program:

The fast pace of digital disruption has forced traditional marketing channels to step aside and make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand today’s digital consumers behavior through analytics, defining comprehensive strategies to optimize customer engagement and transforming data into action to maximize digital performance.

This program also has an optional Global Immersion Week , an international study trip where students from our five full-time masters in MARCOM attend curated masterclasses, visit innovative companies, network with local and global like-minded executives/peers and explore new cultures.

Admission requirements:

  • Other: * Students are required to take either the IE Global Admissions test (you can take the IEGAT online from any part of the world), GRE or GMAT.

Career progress:

  • Selected recruiters: Mondelez International, McCann, Toyota, Aldo, HP

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