The programme covers more than just the mining and analysis of data — it explores the wider application of big data to all business functions and creation of new business models. Developed in collaboration with industry contributors and partners including PepsiCo and AstraZeneca, the programme is also underpinned by multidisciplinary research. The programme was developed by academics in the Management School, with some modules supported by colleagues in Electrical Engineering and Electronics.
- Start date: 01.11.2025
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