Bologna Business School
Master in Marketing management - Analytics and AI for marketing
MarketingFormat
Full timeDuration
12 monthsTuition fee
14800 EURStart date
15 January, 2025Application deadline
04 November, 2024The Master inMarketing Management, track inAnalytics and AI for Marketing, prepares professionals to leverage data and advanced technologies for developing innovative marketing and sales strategies. This practice-driven and business-oriented program combines expertise indata analytics,automation, andbig data management, emphasizing strategic thinking and results-focused methodologies.
The program's true added value lies in blendingdigital expertisewith the ability to transform complex analyses into actionable solutions. It trains forward-thinking managers equipped to lead businesses to success in a competitive global market.
The integration oflecturesandreal caseanalyses offered byBBS partner companiesensures that students receivehands-on, comprehensivetrainingin both analytical and methodological skills for mappingconsumerbehavior, managingdistribution channelsand individual touchpoints in the sales funnel, to effectivecommunicationandleadershiptechniques.
English-language,full-time 12-month, the Master has a six-monthplacementrate ofover 90%: it is designed to be aspringboardfor acareer in Marketing, withdirect entryinto the business world thanks to the six-monthinternshipat the end of the course.
