Bologna Business School
Master in Marketing management - Applied marketing and Sales
MarketingFormat
Full timeDuration
12 monthsTuition fee
14800 EURStart date
15 October, 2025Application deadline
15 September, 2025TheMasterinMarketing Management, track inApplied Marketing and Sales,is a program that provides thetoolsneeded tounderstandandmanagethe two key areas of a company'ssalesdepartment: theproductand thecustomer.
Making a positive impact in this sector requires asystemic approachable to face all areas that characterize marketing in itsanalyticalandcreativeaspects.
Analyzingcustomerchoicesthrough theoretical and methodological tools, mapping the product-customer journey and understanding the principles ofretailare some of the focal points of a training course that aims to equip its participants withglobal vision,strategicthinking,flexiblemindsetandcommunicationskills.
Thanks to a format focused on practicality and spendability, with alternating face-to-face lectures and moments of bothindividualandgroupstudycaseelaboration, this Master directly guides students into the business world with aplacementrate of more than90%six months after the end of the program.
Full time,12 months,English-language, with the support of theinternational BBS networkand theCareer Servicethat helps student to organize the steps of a brilliant career, thetrackinApplied Marketing and Saleslooks at the business with an innovative view, capable of keeping up with a market that never fluctuates as much as it does today.
