Newcastle Business School, University Of Newcastle Australia
Master of Marketing and Digital Strategy
MarketingFormat
Full timeDuration
12 monthsMaster Data-Driven Marketing and Digital Strategy
This program is comprehensive, contemporary and practical. It equips you with digital transformation skills and data-driven insights to promote socially responsible marketing fostering a strategic and entrepreneurial mindset.
The program can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two, to allow you to balance your professional and personal life and study at a time and pace that suits you.
This program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.
Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing, and sustainability. The skills and knowledge you will acquire underpin many senior roles including:
Marketing Coordinator
Market Research Officer
Media Analyst
Marketing Manager
Brand Manager.
